HReferral

Expert Healthcare Consultant with a Proven Track Record

Energetic go-getter with extensive experience in healthcare management. Specializing in cultivating strong relationships to build businesses, brands, and people within the healthcare industry. With a proven ability to transform public image and significantly improve patient acquisition rates, I bring a strategic approach to boost client retention and enhance community relations.

phone

17182905325

email

yosef.hershkop@gmail.com

Skills and Services Offered

Strategic Marketing & Patient Acquisition

Expert in deploying targeted marketing strategies that significantly increase patient acquisition and retention rates.

Community Engagement & Relations

Proven ability to strengthen community ties and build productive relationships with local healthcare providers, educational institutions, and community leaders.

Crisis Management & Public Relations

Skilled in navigating crisis situations to transform public image and generate positive outcomes, leveraging strong communication skills.

Social Media Strategy

Experienced in crafting and executing effective social media strategies to enhance brand visibility and engage with the target audience.

Multilingual Communication

Fluent in English, Hebrew, and Yiddish, enabling effective communication across diverse patient populations and stakeholders.

Professional Experience

April 2017 - Present

Practice Manager at KāMIN HEALTH

Successfully spearheaded initiatives that generated a 400% growth in patient acquisition through strategic marketing. Implemented operational changes that elevated our social media average rating from 3.5 to 4.7, achieving a 95% client retention rate. Forged strong collaborations with local healthcare providers, community leaders, and educational institutions to enhance community health engagement and expand the patient base.

October 2016 - Present

Community Liaison

Acted as the primary point of contact between the healthcare facility and the Crown Heights community, enhancing public relations and fostering a positive community image. Coordinated health fairs and educational workshops, significantly improving health awareness and accessibility in the community.

May 2014 - Present

Public Relations / Social Media Marketing Adviser

Provided expert consultancy services to small businesses in healthcare, focusing on crafting and implementing robust social media and public relations strategies that enhanced brand visibility, patient engagement, and community trust.

November 2013 - May 2016

Marketing Director at MDCapsule

Led the marketing team in promoting the HIPAA-compliant communication platform, significantly increasing brand awareness within the medical community. Engaged directly with healthcare professionals to facilitate the platform's adoption, resulting in enhanced doctor-patient communication and streamlined healthcare delivery.